Josie's Makeup on Riverdale

I Recreated Josie’s Fierce Look on Riverdale With 5 Drugstore Makeup Products

The news is out: I’m officially obsessed with Ashleigh Murray’s version of Josie McCoy (of Josie and the Pussycats). Never mind the fact that she plays Josie as an unapologetically black woman who is proud of her roots and doesn’t take no for an answer, her makeup and style fit her fly personality. When I was growing up, I didn’t have many role models in the media to look up to. It was hard to find someone on a TV show or in a movie that looked like me and spoke to my own experience.

Riverdale Official Facebook/The CW
Riverdale Official Facebook/The CW

I couldn’t even find one character or actress who rocked her fro like me! That’s one of the many reasons why I love the show Riverdale. It isn’t just a modern retelling of the Archie comics. It’s a very diverse show that incorporates a cast that we can all relate to, regardless of what race or gender we are. Every time Josie comes on-screen with a protective hairstyle and celebrate her natural beauty, I feel more connected with my culture. Representation matters.

I’ve been trying to imitate Josie’s fierce makeup since her first appearance on the show. Her everyday makeup look usually consists of a darker eyeshadow, a natural lip, and bold brows. It’s simple but trendy at the same time. I decided to imitate her beauty look using the five drugstore makeup products that I use everyday. Here’s how I did it.

1. The Fuller the Brow, the Better
Josie’s fuller eyebrows are purr-fect. Because I have naturally thick eyebrows, I tried not to mess with them too much. Instead, I used the dark grey shade from e.l.f’s Flawless Eyeshadow in “Smoky” to gently define my natural arch and fill in the middle of my brows. Here’s a tip: Use a small angled brush to fill in your brows. It cuts your chances of creating awkward, unnatural lines in half.

Josie's Makeup on Riverdale

2. Hello, Dark and Mysterious Eyeshadow
There’s something about her purple, grey eyeshadow that is very alluring. I admit that I tend to stay away from these colors because I’m afraid that they’ll emphasize my lovely dark circles, but I have to say I’m kind of feeling this look! I used Wet N Wild’s Color Icon Palette in “Petal Pusher” and blended three shades of mauve.

3. Brown is the New Black
I am a total sucker for a nude lip. It took me years to find a lipstick that was actually nude, and matched my shade. L’Oreal makes a great nude lipstick called Spice that is stunning and lasts all day! Unfortunately, luck was NOT on my side today.I lost half of my favorite lipstick to the bottom of my bag so I had to improvise. Here I am wearing only one layer of Colourpop’s Limbo since it’s a much darker shade than my natural lip color.

Josie's Makeup on Riverdale

4. Stop, I’m Blushing
Okay, here’s the thing. I’ve never been a blush person. For some reason, the rosy hue doesn’t look natural on me. I grabbed my blush palette from Physicians Formula that’s been sitting on my dresser for awhile and blended a darker pink onto my cheeks. Although you can’t really see it, I do like that it added some color to my face without being overwhelming.

5. Dot Those Eyes with Mascara
Now for the main event. There is only one mascara that I trust to make me look like a bonafide diva: L’Oréal Paris Voluminous Lash Paradise Mascara. While I like to save my mascara for special occasions, I thought that this was the perfect moment.

Josie's Makeup on Riverdale


29 responses to “I Recreated Josie’s Fierce Look on Riverdale With 5 Drugstore Makeup Products”

  1. […] apply your favorite beauty products and make it to work on time. If you’ve ever watched Riverdale, you’ll notice that there’s one character whose makeup always looks put together, no […]

  2. […] Cooper, who is played by Lili Reinhart, is arguably one of the best dressed characters on Riverdale. Her everyday style is so accessible and can be worn around the office or school. She’s the […]

  3. Agnes Avatar

    You are totally rocking it! I agree that brown is the new black, love the brown tones for lips.

    1. Cassandra Rose Avatar

      Thanks girl! I haven’t met a nude lipstick that I didn’t like 😀

  4. stephaniebatz Avatar

    cassandra, you did such a great job recreating her look! Especially love your hair 🙂

    1. Cassandra Rose Avatar

      Thanks so much! I was afraid that my hair looked like a curl gone wrong so I’m happy it turned out the way it did LOL

  5. Medha Verma Avatar
    Medha Verma

    I absolutely love your hair! I think you’ve done well in getting Josie’s look 🙂

    1. Cassandra Rose Avatar

      Thank you so much! Her hair is SO gorgeous.

  6. Words of a Texas Nerd Avatar

    That is fantastic! You really do look just like here. And I love that you were able to do it with products that don’t cost an arm and a leg.

    1. Cassandra Rose Avatar

      I’m happy any time I don’t have to spend more than $10 (actually, $5 haha) on a product!

  7. zulemanall Avatar

    Great job on your look love your curly hair!

  8. Sondra Barker Avatar

    Great look, super cute photos!

    Sondra xx

  9. Annette Dattilo Avatar

    You did a fabulous hob Cassandra. Your smile is so vibrant, beautiful.

    1. Cassandra Rose Avatar

      That’s really sweet of you, thank you for the compliment!

  10. Life is a Hotel Avatar

    Hi girl,

    I love your make up and beautiful smile 🙂
    Everyone around me talks around “Riverdale” and I have never watched it before…. maybe it is time finally to learn why people love this Tv Series 🙂

    Kasia Walkow

    1. Cassandra Rose Avatar

      It’s SO good, you won’t regret it!

  11. pam Avatar

    LOVE it & love that you did it with drugstore makeup!

    1. Cassandra Rose Avatar

      Thank you! I’m all about saving money 😀

  12. Blair Villanueva Avatar

    You did it awesomely fabulous! Yes, brown is the new black. I love it!

  13. waitingforrain28 Avatar

    That is a really beautiful style! And you really pull it off! So cool to see that it can be done relatively cheap too!

    1. Cassandra Rose Avatar

      I love that she doesn’t have to wear much to look great!

  14. ayeshafarhad Avatar

    Love how your makeup is minimalistic yet so on point! That hair thoughhh! exactly the same!

    1. Cassandra Rose Avatar

      Thanks so much! Lately, I’ve fallen in love with the less is more look.

  15. […] get her look right. The best part is that I only spent $24.50! Here’s a breakdown of the best drugstore makeup and online beauty products I used, and how you can pull it […]

  16. […] What I love most about her makeup routine is that you can substitute any high end products with drugstore makeup. Whether you’re feeling fancy and want to splurge or prefer to get the look for less, […]

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